Cooper said that Glenn played a valuable role in creating consumer engagement for Coopers and its brands during the strongest period of growth in the company’s history since before the depression.“Glenn built attachment and bonding for the Coopers brand through key sponsorships, consumer loyalty programs, and building relationships with the trade. He also championed the development of brands such as Coopers Vintage Ale and Coopers Clear,” he said.
“While he is standing down as an executive, he will continue to represent the brewery in various ways, including attendance at key events and functions."
Tim Cooper said that Glenn will also continue to be involved in a number of export activities in the North American and Asian markets, including South Korea which he visited in April as part of the Australia trade delegation for the signing of a Free Trade Agreement.
The Korean free trade agreement will see Australian beer tariffs fall from 30 percent to zero within the next seven years.
Cam Pearce, national sales and marketing director will now be responsible for premium beverages.
