buted by Coca-Cola Enterprises (CCE), has announced its latest investment into the brand by unveiling two new products, helping to reinforce its growth of the past 12 months.The latest additions to the brand, which aim to drive incremental growth, include: Monster Assault and Monster Energy.
Monster Assault is a blend of soda and energy, which is introduced into the GB market following a highly successful activation across Europe.
Monster Energy ‘The Doctor’ is a special edition pack celebrating Monster’s ongoing relationship with the MotoGP series, which honours one of the greatest motorsport competitors of all time, Valentino Rossi.
The introduction of the new products follow the continued growth of Monster Energy blend, with sales rising by 17% in the last year , over twice the rate of growth experienced by the energy drinks sector.
Monster Assault is designed to provide greater variety to satisfy consumer demand.
The drink features a blend of refreshing soda and Monster’s trademark energy, offering a new option to consumers, helping to drive incremental growth of the Monster Energy portfolio.
Available now, the introduction of Monster Assault into the GB market follows a successful activation across EMEA.
The launch of the drink will be supported by a comprehensive POS activation helping to drive sales of the new product in store.
