ntinuing its investment within the £455m flavourings and seasonings category this August with the launch of Oxo Herbs & More.The versatile flavour pots are made with herbs and flavourings and will be available in pairings of; Lemon & Thyme, Rosemary & Thyme, Roast Garlic & Parsley, Rosemary & Red Wine flavours and Tarragon & Chive, offering mums ‘The Magic Touch’ to turn everyday meals into flavoursome, family favourites.
A full integrated £4m marketing campaign later in the year will include TV, cinema, sampling, digital, in-store support and PR.
New Oxo Herbs & More offers consumers convenient, versatile and cost-effective ways to add well balanced flavours into their everyday dishes, without having to buy and prepare all the extra ingredients.
Helen Touchais, flavourings & seasonings category marketing director said:
“Shoppers are increasingly time-poor and on a mission for convenient solutions, but they also desire full-flavoured, tasty meals.
“The launch of Oxo Herbs & More is set to reignite Mums’ enthusiasm and passion for cooking by allowing them to add simple yet flavourful twists to everyday dishes, whilst also saving them time and hassle, by replacing the need to buy numerous ingredients to achieve the same results.
“We are placing strong investment and category leading advertising behind the launch this year, increasing awareness, excitement and trial to ensure we maximise the incremental sales and usage occasions for the flavourings and seasonings category.”
The launch will be supported by a big burst of activity throughout 2014, including shopper marketing, TV, cinema, in-store, sampling, digital and PR.
Timed to tap into consumers’ mid-week meals needs.
The campaign aims to drive awareness and trial by emotionally connecting with shoppers.
