a healthy snack bar manufacturer, has launched its latest range of healthy free from bars.100% natural and with no added sugar, the products have been listed with the top five UK Health Food Wholesalers, together with several national and international listings, as it also raises a second round of funding on the UK crowd funding platform, Crowdcube.
Wild Trail raised over £100k in May 2013 on the Crowdcube fundraising platform to fund new product development.
It is now raising a further £100k to help develop consumer awareness to support new listings in the health, airlines and online market.
New listings include the airline Flybe, The National Trust, Ocado, as well as the major UK health food wholesalers.
As well as these, its new bars have found listings in Portugal, Spain, Thailand and the country of Iceland.
George Sutherland, Chairman of Wild Trail, said:
“We are pleased with these recent distribution gains and with the number of new sales channels recently opened.
“We look forward to supporting this by increasing marketing support and we have more product ideas awaiting launch.”
Wild Trail’s newly launched 100% natural wholegrain bar, which uniquely in the market, uses coconut oil.
Targeted at consumers looking for a lower calorie snack with lower sugars, it is also finding traction in the sports market place because of its qualities as a slow energy release food.
Wild Trail is the only snack bar manufacturer to be a member of the UK Government’s ‘Responsibility Deal’, a campaign to encourage manufacturers to make healthier foods and which supports a healthier lifestyle among consumers.
Wild Trail wholegrain bars are up to 40% less sugar than other bars and contain no processed or un-natural ingredients.
They are available at SUMA, Tree of Life, The Health Store, Queenswood Foods & CLF. A multipack version will be available in early 2015.
