its lifestyle-driven ‘gourmet nosh’ product range with the launch of ingredient-led world food inspired Meals in Minutes into Waitrose and Ocado.The brand’s existing range of four fresh Dips are also going on-shelf into Waitrose and, in an expansion boom, its tapas-style Pinchos will also launch nationwide into Sainsbury’s.
Central to the brand’s lifestyle-led values is a celebration of bold, global flavours and simple, honest ingredients in each product.
Leading a new trend in modern eating, G’NOSH allows consumers to create home dishes, catering for modern lifestyles: from non-elitist noshing to special occasion entertaining.
G’NOSH Meals in Minutes (RRP: £3.49) aims to revolutionise part-scratch cooking with creative meal solutions in a range of three delicious varieties, exclusively at Waitrose.
Piquant Prawn & Chorizo in a Spicy Tomato Sauce uses Ecuadorian prawns and paprika spiced pork from Northern Spain, Mussels & Prawns in a Garlic Butter Sauce with plump Galician mussels, and a slow-cooked Italian Sausage Ragu using Northern Italian sausage studded with fennel seeds.
The recipes have been created by G’NOSH Founder Charlotte Knight and her team.
Home-cooks will need to add pasta, rice or vegetables for a plateful.
The existing range of globally inspired, fresh G’NOSH Dips celebrate world flavours with Roasted Red Pepper, Sweet Black Bean, Smoky Roasted Aubergine Babaghanoush and Beetroot & Mint varieties.
G’NOSH has also launched tapas-style Pinchos (RRP: £3.29) into Sainsbury’s stores: a combination of prawns and chorizo, with a lemon and chilli dressing.
Founder of G’NOSH, Charlotte Knight, said:
“Since launching G’NOSH dips to consumers three years ago, I’ve always intended to expand our reach further with products that embody the brand’s philosophy for down-to-earth, good quality ‘gourmet nosh’.
“I believe modern shoppers have been looking to retailers to challenge them by offering more interesting and diverse foods that aren’t afraid to use bold flavours.”
G’NOSH Meals in Minutes include
Prawn & Chorizo in a Spicy Tomato Sauce
Italian Sausage Ragu
Mussels & Prawns in a Garlic Butter Sauce
