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Current Position:Home » News » Processed Foods » Savory Snacks » Topic

Tesco signs up to carry new free-from Fajita Kit

Zoom in font  Zoom out font Published: 2014-07-16  Origin: fdin.org.uk  Views: 31
Core Tip: BFree, the gluten free brand, has introduced the first ever Fajita Kit, which is entirely allergen free.
BFree, the gluten free brand, has introduced the first ever Fajita Kit, which is entirely allergen free.

The kit will debut exclusively in selected Tesco Extra stores nationwide as part of its Lifestyle Food Fair with a RRP of £5.

In 2003, Tesco became the first major retailer to stock a dedicated free-from range, to cater for those who are wheat or gluten intolerant.

BFree launched in the UK in 2013 and has won customers due to the fact that coeliac disease and allergen suffers are on the rise, with currently 10% of the UK population being sensitive to gluten and wheat.

These BFree free-from Fajita Kits were introduced to offer an alternative option for the target market as well as expanding the range and options available.

With Mexican feasts proving an increasingly popular choice in UK households, the Fajita Kits allows for family mealtimes to be made easier.

The Kit contains six of the best-selling healthy Multigrain Grain Wraps, a mild allergen free and low salt fajita seasoning and a chunky tomato BFree salsa, which comes in a double sachet, created for consumers to enjoy half now and half another time, helping to prevent food wastage.

BFree Fajita Kit is free from gluten, wheat, eggs, dairy, soy and nuts and is low in fat at only 127 calories per serving and is ideally suitable for vegetarians and vegans and consumers looking for a healthy alternative.

 
 
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