greement with Malaysian distributor Gourmet Partner, fifteen Chobani SKUs will be sold through leading hotels and high end retailers, including AEON, DFI and Tesco.Peter Meek, managing director of Chobani Australia said that Australia’s excellent reputation for producing high quality food, particularly within the dairy sector, has paved the way for strong demand for Chobani’s products.
“Australia certainly has a good reputation for high quality food and Chobani has a great reputation for making a nutritious and delicious Greek yogurt that is packed with protein and low in fat. The opportunity in Malaysia, similar to Singapore, came out of an overwhelming number of proactive requests from distributors to bring Chobani Australia’s yogurt to Malaysia,” says Meek.
“There is a growing appetite for wholesome, high protein yogurt made of milk, not powder, in Malaysia, particularly amongst young Malaysians from high socio economic backgrounds. This played a key role in the first phase of our distribution strategy, which puts Chobani next to other premium, western product in high end stores, as well as in hotels that cater to business people and expats.
“Every market is unique, but what is consistent so far is that all early indicators show strong demand for Chobani Greek Yogurt in Asia.”
The new export deal comes just 19 months after Chobani Australia opened its $30 million plant in Dandenong South, Victoria.
