e strained yoghurt Chobani Australia has shipped its first palette of product to Singapore, 16 months after the opening of its $30 million yoghurt factory at Dandenong South in Victoria.Chobani Australia’s first shipment to Singapore is the result of a distribution agreement with Frost Foods Singapore, which will see Australian-made Chobani yoghurt available at one of the biggest grocery retailers in Sinngapore, Cold Storage. The Company said more distribution deals are planned.
“Frost Foods was one of many qualified organisations that pursued us for distribution rights in Singapore and other markets,” said Peter Meek, Managing Director at Chobani Australia. “For a brand that is as much about passion and entrepreneurialism as it is about quality and wholesome ingredients, finding the right partner was paramount”, he said.
Under the agreement, Frost Foods will take nine out of 21 Chobani SKUs to its strong network of over 3,500 retailers. This includes the two largest grocery retailers, NTUC Fairprice and Cold Storage, from which Chobani is available at the recommended retail price of $3.95SGD for the 170g pots.
The products that fall under the export agreement include 170g single-serve pots in Plain, Blood Orange, Blueberry, Honey, Mango, Raspberry, Passion Fruit and Strawberry, in fat-free yogurt and low-fat yogurt varieties. Fat-free Plain Chobani will also be available in a 907 gram multi-serve format.
“Singapore has a growing contingency of modern, health conscious locals that currently have two options when it comes to yogurt,” Mr Meek said. “A locally produced yogurt that is powder based, high sugar and low in fruit, or imported yogurt that is fresh milk based but predominantly high in sugar,” he said.
“Chobani was built upon the belief that everyone deserves access to high-quality, great-tasting yogurt made without preservatives, artificial colours or flavours,” Mr Meek said. “We’re thrilled that Chobani is now available to Singaporeans and look forward to introducing it to other Asian markets in the near future,” he said.
Australian production increased five-fold
Chobani Australia said that in the 16 months since it opened the factory at Dandenong South it had increased its Australian production five-fold from 25,000 cases a week to 25,000 cases a day. The Company said it had become the second biggest yoghurt manufacturer with its products in Woolworths supermarkets.
The Company also distributes products manufactured at its Dandenong South to retail outlets throughout Australia. Chobani Australia also produces the Gippsland Dairy Twist brand under the Gippsland Dairy label.
