nching a new flavour – Soreen Orange Loaf.The new addition to the Soreen range not only offers shoppers more choice of the squidgy loaf, but also enables retailers to drive sales by encouraging new users into the category.
Soreen Orange Loaf can be enjoyed on a number of meal occasions, from breakfast, to mid-morning snack right through to dinner time desserts.
Boasting a bright blue and orange pack, the Soreen Orange Loaf contains orange pieces, fruit juices and sultanas.
It is competitively priced at £1.25 and is on promotion with a two for £2, in Sainsbury’s since it launches on July 23rd.
Alison Palmer, Marketing Manager, Soreen said:
“Our research has shown that orange has the potential to be an incredibly popular addition to the range.
“It’s designed to have real standout in store and a fantastic taste at home.”
Soreen Orange Loaf will be supported by a PR and social media campaign.
