Truett-Hurst, announced today that beginning September 2014, national Safeway Stores will be adding several Truett-Hurst wines to their listings.
Safeway launched Truett-Hurst's Evocative Wrapped Wine series in 2013 to national success. Adding to their existing line of wrapped wines Safeway will now include the Bewitched Reserve Pinot Noir a reserve level Russian River Valley ("RRV") Pinot Noir which will supplement the current listings for the wrapped RRV Pinot Noir (Suggested Retail Price ("SRP") $25) and Chardonnay (SRP $20.) The Bewitched Reserve Pinot Noir is a barrel selection from winemaker, Virginia Lambrix' s various RRV sources blended to become an ultimately seductive representation of the renown Pinot Noir region (SRP $45.)
The Wrapped series extension includes an additional Curious Beasts label. The Curious Beasts red wine has been the most successful of the Wrapped line of wines both nationally and internationally. The new listing will be a Curious Beasts Chardonnay (SRP $15.)
The re-launch of the classic Napa Valley brand, Stonegate established in 1973 will be executed exclusively by Safeway nationally! In line with its heritage, the Stonegate Cabernet Sauvignon is sourced from an outstanding property in the Rutherford appellation of the Napa Valley. Bottled with a rich new label design created by Truett-Hurst's creative director, Kevin Shaw, Stonegate will retail in limited supply at (SRP $35.)
Phillip L. Hurst, co-Founder and CEO of Truett-Hurst, Inc., commented, "Safeway has been an amazing partner for over two years - First, with the Evocative Wrap innovation, then with the world's first paper wine bottle, PaperBoy and now with ongoing line extensions and new product introductions."
