iled by Nielsen for the 2014 International Private Label Yearbook demonstrates strong growth of private label across Europe.Of the 20 countries studied by Nielsen in 2013, 16 posted volume market share gains. The biggest percentage increases were made by Sweden (+5.1 points), Finland (+4 points), Poland (+3.1 points) and Slovakia (+2.7 points).
Sweden, Finland and the Czech Republic passed the 30-per-cent mark for the first time, and the number of countries achieving this has been rising steadily: in 2011 only 10 countries reached the mark, but in 2012 the number rose to 12.
Spain and Switzerland are the two European countries in which private label sales account for more than half of products sold (51 per cent and 53 per cent respectively); in the UK and Portugal it is 45 per cent, in Germany 44 per cent, 41 per cent in Belgium, and 40 per cent in Austria.
Market share for own label products also posted gains in Denmark, Norway, Hungary, Turkey and Italy.
