gravy brand from Premier Foods, is set to expand the premium gravy category from August with the launch of Rich Gravy Pastes.The sachets will be launched in two flavours; Rich Roast Beef and Roast Chicken.
With a growing number of consumers opting for shortcuts in a bid to reduce the time associated with cooking from scratch, especially on long-cook meals like a roast, the pastes aim to give cooks the opportunity to conveniently replicate the taste of homemade gravy.
Helen Touchais, flavouring and seasonings category marketing director at Premier Foods said:
“Roast dinners are hugely important to our customers’ sales and when Mums are buying good quality meat and fresh vegetables for their Sunday roast it is fitting that the gravy also adds to the homemade family experience; gravy is the essential finishing touch.
“Bisto is a loved and trusted product with a rich heritage, reassuring shoppers that they won’t have to compromise on taste or quality.
“Bisto Rich Gravy Pastes will target Mums who are looking for clever, time-saving shortcuts when cooking a large meal like the roast from scratch.
“Research shows that people will buy Bisto Rich Gravy Pastes in addition to standard gravy by successfully targeting the family roast occasion, driving incremental sales for retailers.”
