inny topcorn is soon to be available in variety format for the first time from next week.Metcalfe skinny is the brand set up by foodie entrepreneurs Julian Metcalfe and Robert Jakobi.
Customer feedback revealed they like different flavours of popcorn so it was the natural step to launch variety as well.
A spokesperson for Metcalfe’s said:
“We are really pleased to increase our number of formats to impulse, sharing, multipack and now variety.
“It certainly proves there is an appetite to make popcorn more mainstream in line with the crisp offering.”
The new variety pack will be nationally available at Sainsburys with other potential retailers in the pipeline.
Flavours in pack include 2 x Sweet n Salt, 2 x Sea Salt, and 2 x White Cheese with an RRP of £1.79.
The new pack is aimed at young professionals, mums looking for lunch box solutions and on-thego snackers.
