scuit Company is introducing Halloween-themed biscuits to part of this year’s spooky celebrations.The range of products is available for the seasonal period only.
Burton’s Halloween line-up includes:
Trick or Treat biscuit assortment – 15 x mini bags of Cadbury Mini Fingers, Mini Animal Halloweenies and Mini Animals Dinosaurs.
Cadbury Mini Animals Halloweenies – five x mini bags of spooky mini animal-shaped biscuits half-covered in Cadbury Milk Chocolate.
Cadbury Halloween Mini Fingers – five x mini bags of crisp mini biscuits covered in Cadbury Milk Chocolate, with spooky facts on the packaging.
Vampire Bites – Goo-filled mallows smothered in Cadbury Milk Chocolate.
David Costello, Burton’s Biscuit Company’s Head of Customer Category Management, says:
“Halloween is now firmly established as the second biggest seasonal event in biscuits, bought by over one million households, and enables people of all ages to have fun.
“Eating treats is an integral part of the Halloween occasion which is one of the many reasons why our Cadbury Halloween range performs so strongly.
“Cadbury Halloween Biscuits are vital for retailers as they attract younger shoppers, with 45% of Cadbury Biscuits being bought by under 45s.
“New for this year, the trick or treat carton (see page one for more details) also satisfies the need for a Halloween-themed, individually-wrapped branded biscuit – ideal for satisfying hungry halloweeners.”
Sales of Halloween-themed biscuits exceeded £1.5 million last year, with market-leading Burton’s accounting for 44 per cent of all sales.
