pany is bolstering its children’s brand, Jammie Dodgers, with the launch of a new variant, Jammie Dodgers Berry Blast.Jammie Dodgers are just one of Burton’s power brands, which also include Wagon Wheels, Maryland Cookies and Cadbury biscuits.
David Costello, Burton’s Biscuit Company’s Head of Customer Category Management said: “Jam is at the very heart of the Jammie Dodgers brand.
“Children really like the sticky jam and ‘Berry Blast’, with its blackcurrant-flavoured jam, is just the sort of fruity flavour that children will love.
“Burton’s continues to launch some of the most innovative products in the marketplace, and through its Power Brands, which are rooted in enjoyment and fun, is transforming the biscuit aisle.
“This new variant builds on what Jammie Dodgers does best, providing a combination of full-on fruity jam at the heart of an iconic biscuit.”
New Jammie Dodgers Berry Blast is available in 140g standard size packs (RRP £1.15), and also in mini snack packs (seven x 20g; RRP £1.59) designed for lunchboxes.
Jammie Dodgers is the UK’s number two children’s biscuit brand, with annual sales of £20 million.
