aunched a brand new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges.The new look aims to give the brand a fresh, modern twist and create a more consistent look across Volvic’s different ranges.
Alastair Strang, brand lead for Volvic said: “We are thrilled to be bringing this new look for Volvic to British consumers.
“Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.
“Beginning this autumn, Volvic will launch a £1million (Media equivalent value spend) new 360 degree campaign across TV, social and above the line advertising to launch our new positioning.”
The new look packaging will hit stores throughout August and September.
More details about Volvic’s new campaign will be unveiled in the coming months.
