Top Shelf Brands Holdings, is working to bring the Herbal Infused Besado Tequila to market.
The process of label and formula approval is the last major step required for us to begin distribution. We have developed what we believe is an exciting proprietary bottle, label, and proprietary tequila formula.
The three steps we are engaged in are formula submission, submission with manufacturer, and label submission. This is a very extensive process and takes an extraordinary amount of time due to the great and thorough job of the regulators. We have a state of the art and fully scalable distillery that can meet the demands we intend to have as well as a logistic and supply chain with a 50 state wholesale license provider.
While we wait for the approvals to release the products through retail, we will have events and awareness kick-off initiatives as mentioned before to grow brand awareness for both consumer and trade. "We will begin to send out presentation media kits to PR firms in our target markets, brand our websites and social media platforms, and target events in our select markets" stated Alonzo Pierce, CEO of Top Shelf Brands. "We also plan on launching interactive consumer tastings and other brand awareness opportunities," continued Pierce.
Discus reports a nearly five-fold growth in the "super premium" tequila category over the last decade. The consumers of these high-end tequila understand that they are designed to sip rather than being mixed in a cocktail or done as shots. "The revolution in tequila is through the emergence of the 'premium' and 'super premium' categories over the past 20 years," says spirits expert Mark Spivak, author of the new book "Moonshine Nation." "Once upon a time tequila was too harsh to drink on its own."
