Coca-Cola is to move into the dairy market with the US launch of premium milk brand Fairlife in December.
The milk will cost double the products currently available in market, and will have higher protein and calcium and lesser fat.
According to Fairlife, its products have 50% more protein and calcium, with 30% less sugar than ordinary milk and no lactose.
Coca-Cola's North American chief, Sandy Douglas said at Morgan Stanley's Global Consumer Conference: "It's basically the premiumisation of milk.
"We'll charge twice as much for it as the milk we're used to buying in a jug."
Fairlife's website said that the milk is filtered into five components that are water, butterfat, protein, vitamins and minerals, and lactose.
These components are then recombined in different proportions, including more calcium and protein but less sugar and fat. This process avoids adding protein or calcium powders to milk.
The milk is pasteurised at higher temperatures for lesser time than the ordinary milk, increasing its shelf-life.
Fairlife will be launched in three categories, 2% Milk, Skimmed Milk and 2% Chocolate Milk.
Coca-Cola plans to make long-term investments in dairy business beginning with Fairlife, which is the company's joint venture with Select Milk Producers cooperative.
