Cornwall based pasty maker Warrens Bakery has received £1.6m funding from Santander’s Breakthrough Programme to rebrand and expand its retail activities in the West Country and beyond.
This comes amidst fears that the Cornish pasty could lose its EU protected status due to a proposed free trade deal between the European Union and the United States earlier this month (Transatlantic Trade and Investment Partnership).
Under EU law, protected regional specialities, such as the Cornish pasty, can only be sold under their traditional names if they are actually made in the region. Around 60 British products are on the EU's protected status list of 1,100 foods, including Parmesan and Feta cheeses, Prosciutto and Black Forest hams.
Established in 1860, the award-winning business is now the region's largest and best known bakery chain, manufacturing and supplying pasties, savouries, artisan breads, cakes, scones and sweet bakery products. It also supplies major retailers and wholesalers, both in the UK and overseas, through its expanding trade division, 'Simply Cornish'.
