The brand which featured in the 2014 John Lewis Christmas hamper are starting to roll out the new identity and packaging across major UK retailers, delis and farm shops.
Voice's Tim Harrison says “We wanted to bring some of the eccentrically English attributes of the brand into the packaging by bringing colours that depict the popcorn flavour into the union jack back drop. We have also evolved the character “Percy” by simplifying the illustration and highlighting his distinguishable features – the cane, top hat, bow tie and shoes which allows for tactical campaigns in the future”.
The consultancy is now working on a sub brand to complement Lord Poppington's and evolve the brand narrative.
