Dhara, the leading cooking oil brand, has reaffirmed its position as a healthy brand by strengthening its portfolio with the introduction of in Kashmir.
According to the company, with this launch, Dhara becomes the first brand to offer a complete range of healthy oils - fortified with Vitamin A & D and 'Low Absorb Technology' Dhara’s complete range in Kashmir region includes its flagship variant Dhara Refined Vegetable Oil along with Dhara Health Refined Sunflower Oil, Dhara Life Refined Rice Bran Oil and Dhara Mustard Oil.
Commenting on the launch of the product, Sanjeev Giri, business head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd, says, “We have always launched products with a vision to ensure good health to our consumers. Taking the same belief and commitment forward, we are now launching our Refined Rice Bran Oil in the region to strengthen our position by offering a complete range of healthy oils. Both Dhara Refined Vegetable Oil and Dhara Life Refined Ricebran Oils are ‘Heart-Friendly’ cooking oils with proven health benefits. Moving ahead, we also plan to strengthen our position in Mustard Oil segment by introducing more pack size options for consumers.”
Dhara Life Refined Ricebran Oil will be available in attractive and convenient packaging options of; 1 litre Poly Pouch and 5 litre Jerry Can along with an introductory consumer scheme of 1 litre free on purchase of 5 litre Jerry Can.
Dhara in Each pack mentions ‘Dhara recommends consumption of any cooking oil in moderation’ as a statutory communication on all its packaging.
“Brand Dhara has a strong connect with the Kashmir Valley for past many years and to further strengthen the bond we are now stepping up our distribution network and enhancing brand engagement with our valued customers,” he adds.
Dhara Life Refined Rice Bran Oil contains the goodness of Oryzanol, which is proven to lower LDL cholesterol. Presence of Omega 3, Vitamins and other micro nutrients help build immunity and serves numerous other health benefits. The ‘Low Absorb Technology’ ensures that the food cooked in it absorbs less oil thus ensuring a lesser oil intake without compromising on the taste of food.
Over the years, the brand has been ensuring the cause of good health in Kashmir through its flagship variant Refined Vegetable Oil and Mustard Oil, thus showing a healthy growth rate of 13 per cent in the last two years.
