"To control the temperature and humidity level of harvested vegetables and their impact on quality and shelf time, our tracking equipment traces the storage and transportation process and promptly records the temperature and humidity level inside a container. At the present time, a standard temperature is between 30 and 70 degrees, but based on the characteristics of different vegetables and fruits, the acceptable range might vary. This helps us to promptly assess whether or not the data of customers are according to standards," says Mister Wu, market manager at Freshliance.
"At the present stage, 70% of our data sensors are sold abroad. Among these, 50% is exported to American countries, 30% to European countries and 20% to Middle-Eastern and Asian countries. 30% of our sensors are sold in the domestic market, of which 60% goes to Shandong province and 40% goes to Fujian province. Our customer base within China and abroad mainly consists of three profiles: the first one is dealers and agents doing business in vegetables and fruits; another is manufacturers of vegetables and fruits; and another one is transportation companies. The demand on the international market for using data sensor equipment during transport is comparatively strong, while domestically customers require more solutions for storage and coolhouse issues. In the future,we will continue sustaining the core of our business on the international market. This is largely because foreign consumers are more aware of food safety than Chinese consumers."
"In the coming years, we plan to vigorously look for more analyses for our tracking equipments, while we try to keep selling top notch products. By doing so we hope to deliver an integrated service for our customers. I have very good feelings about the market potential. First of all, following the rapid evolution of global agricultural produce businesses and the gradual improvement of living standards, customer's demands of food safety will become stronger. This gives a new impetus to businesses dealing in transporting and storing vegetables and fruit. Next, the regulations within our industry, that are set by the government, are becoming more and more solid. This paves a new road for us in a very significant way."