Spray cheese is the least serious, and potentially weirdest, product on the planet—it's bright yellow-orange goo for goodness sake. Like many of its condiment-aisle comrades—ahem, mayo—the processed curds incite polarizing feelings: You either love it dearly or you absolutely hate it. No matter your stance, you'll likely be able to set it aside for an Easy Cheese contest offering more than $25,000 in cash prizes.
To mark its 50th year in the squirt-cheese business, the Nabisco brand is asking fans to think up hacks (à la the Easy Cheese 3D printer that went viral), make memes (we expect to see a whole lotta cats), and craft edible art (leaning tower of cheese, anyone?). The grand-prize winner will take home $25,000 while two runners-up will receive $5,000 each. To enter your idea, post it to Twitter, Instagram, or Vine with the hashtag #easycheesechallenge now through June 15.
