This is due to the increasing penetration in Tier-2 and Tier-3 cities in western and northern region by local and national players through improving distribution channel and increasing product portfolio, says RNCOS Business Consulting Services.
Indian consumers are slowly moving from carbonated soft drinks to healthier options, making flavoured milk one of the fastest growing segments in the Indian dairy market, said the report Indian Flavoured Milk Outlook 2020.
The report stressed that government is also taking keen interest in developing and enhancing dairy products.
With growing urbanization and changing lifestyles, the ready-to-drink flavoured milk segment represents a very convenient option for the Indian consumers.
Because of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink.
Apart from the convenience factor, the flavoured milk market driven by the increasing consumption from health and wellness segment where consumers are shifting to natural and nutritious drink.
The report also studies the companies, who are experimenting right flavours, portion sizing and formulation, to make flavoured milk meet huge range of health, nutritional and lifestyle needs.
The parameters like product portfolio, its actual availability at outlets, expansion plan and geographical reach etc was analyzed in the study, the report adds. The company includes Amul, Mother Dairy, Britannia and other big companies in the sector operating in the India.
