With sports nutrition named one of the top 10 functional food trends, athletes and mainstream consumers alike are benefiting from the sector’s various applications and healthy offerings. Food product designers are paying attention to the trends and taking advantage of strategies to develop the sports nutrition beverages athletes and mainstream consumers are seeking.
Has your company launched an innovative new product for the sports nutrition sector? If so, I invite you to enter the 4th Annual SupplySide CPG Editor’s Choice Awards that recognize innovative finished product launches from CPG companies.
As examined in our recent “Sports Nutrition Drinks: Flavors and Trends" digital issue, demands of athletes and even weekend warriors have expanded beyond just building muscle and boosting energy, which opens the door to a whole host of sports nutrition food and beverages. Key considerations during the judging process will be responsibility. This means: free from banned substances/adulterants, proof of meeting label claim, detailed labeling of contents (especially all sources of caffeine), healthy dosing, marketing that targets the appropriate consumers, and realistic claims (especially in weight management). Beyond the watchdog stance, a focus will be on innovation of delivery, formulation (have a compelling reason for any “kitchen sink" combos) and user experience (flavors, etc.). And as always, research rules.
The 4th Annual SupplySide CPG Editor’s Choice Awards includes 10 categories—Antioxidants, Bars, Digestive Health, Energy Drinks, Functional Food, Heart Health, Joint Health, Juices, Multivitamin, and Pet Food/Treats. The SupplySide editorial team will evaluate all nominations to determine the finalists in each category. Winners are selected by the SupplySide editor’s based on market innovation, consumer need, scientific substantiation and the “cool" factor.
Finalists will be showcased through the SupplySide Health & Nutrition Network brands, and winners announced at SupplySide West in Las Vegas, Oct. 5-9, 2015. Deadline for applications is July 31, 2015.
For nearly 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.
