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Aristocrat to design new packaging for new distilled spirit

Zoom in font  Zoom out font Published: 2015-06-08  Views: 17
Core Tip: Aristocrat Group (ASCC) is planning to develop new packaging concept for its new distilled spirit product.
The company intends to unveil new concept for the forthcoming spirit in July, while the development for the concept is currently under progress.

Aristocrat Group CEO Robert Federowicz said: "Our plan all along has been to deliver something different to the North American spirits sector.

"We want this new product to be more than just another distilled spirit. We want to create an entirely new market segment."

The new packaging concept is being developed for maximum convenience and portability, allowing the new spirit to become an ideal choice for cocktail connoisseurs.

Aristocrat plans to introduce the new product simultaneously at retail outlets in California, Nevada, Florida, Louisiana and Texas, as these regions cover 30% of the US population.

Aristocrat's brand management comprises premium luxury goods, including top-shelf distilled spirits such as RWB Vodka.
 
 
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