Loliware co-founder/co-CEO Chelsea Briganti introduces us to a new type of plastic, one that is made from biodegradable—and edible—materials. Although initially targeted for foodservice packaging, Lolliware offers a taste sensation for many types of foods and beverages.
Would you eat this plastic? If not you, maybe the microbes in your compost pile. Enthusiastic and persuasive, Briganti makes her case for Loliware, which can be eaten or degrades in soil within 60 days.
“We invented a new frontier at Loliware called ‘biodegredible.’ It sounds like biodegradable, but just replace the last bit of that word with ‘edible,’” Briganti explains. “We use six all-natural ingredients. The base is a seaweed gelatin that gives it its structure. We use all-natural sweeteners, organic ingredients and flavored-color derived from fruits and vegetables. So it’s a really high-quality product that consumers already love.”
