“We welcome the Government’s initiative to help consumers quickly and easily identify great Aussie products,” Australian Made Campaign Chief Executive, Ian Harrison, said. “The Australian Made Campaign contributed significant input during the development of this proposal and looks forward to working with the Government to efficiently and effectively implement the new scheme.”
Mr Harrison said the iconic green-and-gold kangaroo logo had been helping farmers and manufacturers promote genuine Aussie products and produce for nearly three decades.
“The new system will help consumers make informed choices based on the ‘Australianness’ of products,” Mr Harrison said.
“Independent Roy Morgan Research surveys confirm the enormous levels of recognition and trust Australians have in the Australian Made, Australian Grown logo. A greater number of growers and manufacturers using the logo will further strengthen its impact for the benefit of both consumers and producers,” Mr Harrison said.
The proposed new ‘contents symbol’ will be mandatory for most (but not all) food products and the roll-out will commence next year – following consultation with the States and Territories – with a phased implementation period for small business.
