Americans drink close to a billion gallons of orange juice every year and more people purchase orange juice than any other 100 percent fruit juice on the market. But do Americans know where their orange juice comes from?
Florida supplies more than half of the orange juice Americans drink each year. But not every carton of OJ has roots in U.S. soil.
It’s not always easy to decipher origin labels on food. To help distinguish between orange juice hailing from Florida and the rest of the world, the Florida Department of Citrus launched a new program this fall to spotlight 100% Florida Orange Juice.
FindFloridaOJ.com provides a solution for those with a desire to know more about where their orange juice comes from.
Designed for use on mobile or desktop, the website allows users to snap a photograph of the UPC code on any bottle of orange juice and instantly learn whether it hails from Florida.
As part of the program, consumers who purchase 100% Florida Orange Juice can receive $1 coupon offers in select stores and markets for a limited time.
For more information on 100% Florida Orange Juice, go to FloridaJuice.com or FloridaCitrus.org.
