Kwality Ltd, India’s leading dairy company, recently announced that it has obtained the permitted use of “Kwality” artwork confined to its use in relation to dairy products & beverage offerings (excluding usage in the ice cream, ice lollies & frozen desserts).
The company has entered into an arrangement with P L Lamba, founding father of Kwality group, and obtained the rights to use “Kwality” artwork, which he had created.
Speaking on the announcement, Sanjay Dhingra, MD, Kwality Ltd, said, “The name ‘Kwality’ has been synonym with every Indian for decades. We will be launching a series of high margin value-added products under ‘Kwality’ to deliver an improved bottom line & market share.”
Elaborating on the upcoming plans, Sidhant Gupta, director, Kwality Ltd, said, “This is part of our comprehensive business transformation strategy to become a key player in dairy industry’s B2C segment.”
