Gadre Marine Export Pvt. Ltd, a leading Surimi producer in the world, has roped in chef Vikas Khanna as its brand ambassador.
Since Khanna has a global presence, and is a pioneer in the F&B industry, he is a strong personification of the company’s brand identity and exemplifies the values that are attached with the brand, as per a press release issued recently.
The company was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fish. In 1994, it set up India's first and only Surimi manufacturing plant in Ratnagiri. The company, since then, became the third-largest Surimi manufacturer in the world and also started Indian operations for the frozen seafood category.
Sharing his thoughts on the association, Vikas Khanna comments, “I can never get enough of seafood and through this association I've explored some interesting recipes which will change the way we eat seafood, especially with upcoming, innovative products from Gadre."
Talking about the association, Arjun Gadre, owner, Gadre Marine Export Pvt. Ltd, states, “Vikas Khanna is one of the most versatile chefs in the country with an expertise in seafood. We are extremely delighted about this association and couldn’t have thought of anyone better to represent the brand Gadre and our products.”
The brand is all set to launch its new campaign – "What The Fish" for the packaged frozen food products with Khanna for the year 2015 -16. Through this campaign, the brand plans to engage with its target audience on various levels from television commercials to digital activation. Khanna has also created a range of fun, easy-to-cook recipes with the brand.
