SinfulColors, the nail color brand has announced collaboration with Kylie Jenner, international style icon and reality television star, to jointly create limited-edition nail color collections.
These highly curated, trend collections will be on shelves for a limited-time only, from March 1 - August 31st 2016. Individual collections will debut at select mass market retail partners nationwide, beginning with the King Kylie SinfulShine Collection, twenty luxurious shades of exquisite jewel tones offset by decadent neutrals and precious metals, as well as a top coat. This sinfully spectacular collection is fit for a king.
"I am so excited to be working with SinfulColors® on my own nail color collections! I've taken all the colors and trends I love for these limited-edition sets. I love being creative with my nails and sharing my artistic choices with my fans. With this collection with SinfulColors®, I'll be able to offer my fans the polish they need to get my favorite styles at an affordable price. I can't wait for everyone to see what we've done," remarks Kylie.
For 25 years, SinfulColors® bold shades, innovative formulas, and affordable price has made it a go-to nail polish brand for color enthusiasts. SinfulColors is a leading brand in the U.S. mass-market, and has become synonymous with attainable beauty and artistic self-expression.
"For more than two decades, SinfulColors has driven consumer excitement and built loyalty for our retailer partners. We think that this collaboration will energize the nail category by driving millennial traffic to the store," says Rahul Mehrotra, General Manager, SinfulColors®.
"Kylie is internationally recognized as a leading influencer and trendsetter in beauty and fashion, and recognized for making a statement in nail. Our loyalists rely on our colors to make a statement. We are thrilled to collaborate with Kylie, and are excited to introduce these new collections, unlike anything else on the market," comments Blake Decker, Head of Marketing, SinfulColors®.
The SinfulColors® Kylie Jenner Collection will be available at retailers throughout the U.S., and globally, including Walmart, Walgreens, Target and others. A full list of retailers is available on the SinfulColors® website, http://www.sinfulcolors.com. Suggested retail price of polishes and topcoat: $2.99.
