The 88th Oscars signifies the pinnacle in cinematic achievement. But for two Australians in particular, it signifies the realization of a dream and 18 months of sleepless nights, hustling and tireless work to bring their idea to reality. The memobottle will be featured in the prestigious Oscars 2016 gift bags.
Memobottle Co-Founders Jesse Leeworthy and Jonathan Byrt decided they needed to help make a positive impact on the environment. "To really break people's habits around single-use drink bottles, we had to offer something that was truly convenient, beautiful and sustainable in design," says Leeworthy. "We were finding not only a frustration with single-use drink bottles from an environmental stance, but we found it intriguing as to why all bottles were round. Bottles hadn't changed shape in decades, yet tablets, laptops and computer bags were all flat in their design. Round bottles just didn't fit with our modern lives." The memobottle is designed around the international paper sizes (A5 and A6) to neatly slide into carry bags alongside computers, books, tablet devices and valuables. The A6 memobottle is designed to fit in your pocket, handbag or to be held while jogging.
The last 18 months has seen the original idea for the memobottle grow into an international brand, sold in over 70 countries in the past month. With over 100 retailers around the world, the memobottle will now be featured in the 88th Oscar Awards gift bags. "Getting the memobottle in the hands of actors like Matt Damon and Leonardo DiCaprio is exciting for us on many levels. These are people who are enormously passionate about environmental and social causes. Matt works tirelessly with his charity Water.org and Leo is doing incredible work with the Leonardo DiCaprio Foundation. They are using their vast influence to shed light on environmental issues that need addressing," says Byrt.
"Our focus and aim has always been to inspire and create a more re-usable society. We are doing everything we can to spread the word by sharing memobottle and our environmental message with the world. If the Oscars generates increased awareness of our message then that is a positive for us and a win for the environment," adds Leeworthy.