Hershey has announced that it achieved its goal to source 50% of its global cocoa supply from certified and sustainable sources by the end of 2015—one year ahead of its original schedule. Given this accelerated progress, the company has set a new target of sourcing 75% of its global cocoa supply from certified and sustainable sources by the end of 2017. Hershey has committed to source 100% certified and sustainable cocoa by 2020.
Last year, Hershey announced that reaching this important responsible sourcing milestone would enable the company to source enough certified and sustainable cocoa in 2016 to surpass the amount of cocoa required, on a mass balance basis, for the global production of four of its most popular chocolate brands: Hershey’s, Kisses, Kit Kat (United States only), and Brookside. In addition, Hershey pledged that it will add the global Reese’s brand, the company’s largest brand, and others to these four brands in 2017.