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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

Permaculture' brand now sold in EU supermarket 'Real

Zoom in font  Zoom out font Published: 2016-03-07  Views: 6
Core Tip: German supermarket chain, 'Real' are the first to sell branded permaculture produce. The supermarkets are working with permaculture farmers who create healthy soils with natural ecosystems, to grow fruit and veg.
German supermarket chain, 'Real' are the first to sell branded permaculture produce. The supermarkets are working with permaculture farmers who create healthy soils with natural ecosystems, to grow fruit and veg.

'Real' are gradually incorporating more and more permaculture products into their range. The 'Real' chain have 310 stores across Germany, including 13 in Turkey and 4 in Romania.

The supermarket began by selling just a selection of organic produce, and now offers leeks, radishes, carrots, chicory, baby spinach, lamb's lettuce and oriental salad mix, all during their natural harvest seasons.

The majority of the organic produce is sourced from Friedrich Lehmann farms (lehmann natur), who has been using permaculture methods since 1988.
 
 
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