In an article from laist.com Whole Foods have been criticized over the packaging they use for sumo mandarins. As the industry is looking more and more towards convenience, some consumers think it is going a bit too far.
In a cynical way they approach the packaging used by Whole Foods.
Laist.com writes: "Whole Foods whole heartedly embrace this ideology, and do their best to ensure their good customers are presented nothing but the best array of products an elite supermarket can offer. It's obvious, then, what they were thinking when they introduced their line of improved sumo mandarins, tastefully presented in a layer of recyclable plastic.Think of the convenience!"
The website continues: "By eliminating the peeling process for those of us who are serial mandarin orange snackers, Whole Foods ensures a streamlined consumption process. No longer will we have to worry about getting icky orange peel under our finger nails. No longer will we have to wonder what to do with those baffling peelings after we've eaten devoured the flesh of the fruit. And all of this for $5.99 a pound? It's a dream come true!"
Consumers reacted also via twitter with: "If only nature would find a way to cover these oranges so we didn't need to waste plastic on them."
WholeFoods did respond to the consumer, saying: "Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel."
WholeFoods has been earlier under attack for their packaging. Last year they sold Asparagus Water for $6 a bottle. After many comments they pulled the product from the shelves.
