Recently, Norwegian retailers had a price war with chocolate snacks; now this has extended to oranges. At Menu, Kiwi and Rema stores, the price of oranges has been reduced to 2.50 kroner per kilo (0.26 Euro).
Last Friday, a customer at the Menu store on Farmann Strait in Tønsberg, Mr Aksel Gilje, was purchasing oranges and was asked about the situation. "I eat a lot of oranges, and I took a few extra today. They usually cost around 20 kroner per kilo (2.10 Euro)," he said.
The crowds these prices are attracting, however, are still smaller than those of the chocolate snacks.
When Rema started the price war by lowering the price of snacks to 2.90 kroner per kilo (0.30 Euro), a craze sparked amongst consumers and several stores had to impose limits on how much each customer could purchase.
Given this, Mr Joran Hjelmesæth, head of the Centre for morbid obesity in the South-East, urged the food chain for a similar action with fruit and/or vegetables.
The Diabetes Association also reacted to the price war on snacks and asked food chains to show social responsibility.
Mr Hjelmesæth was glad the food chain have responded to the call to lower the price of healthier products.
"This I support one hundred percent. Such a price war is great," he said.
