Saraiwwalaa Agrr Refineries Limited (SARL), one of the leading edible oil companies, as a part of its strategic growth has introduced two new products under its flagship brand “Naturralle.”
Adding to its portfolio in edible oil sector, the company has introduced “Naturralle Health Rice Bran Oil.” It has also launched convenient retail pack of “Naturralle Sona Masuri Rice.” The products were unveiled by south actress Sanjjanaa Galrani in the presence of Anjani Kumar Gupta, director, SARL; Shubham Gupta, director, SARL; and senior management of the company.
Among the products, the oil is physically refined to ensure the goodness of rice bran is retained. Rice bran oil contains high amount of oryzanol which improves the HDL/LDL ratio making it one of the most heart-friendly oil. It is known as a healthy oil, as it has the right balance of saturated, monounsaturated and polyunsaturated fats as recommended by the American Heart Association & the World Health Organization. Some of the health benefits of rice bran oil include its ability to lower cholesterol, boost the immune system, help prevent cancer, improve skin health, aid in weight loss, relieve menopausal symptoms, protect heart, increase cognitive strength and lower allergic reactions.
The rice has been introduced in retail packs at an attractive price point. The company is already an established exporter of Sona Masuri Rice.
Speaking at the launch, Anjani Kumar Gupta, director, SARL, said, “The journey of brand Naturralle has been amazing. It is our constant endeavour to introduce products that are good, convenient and healthier for our customers. According to studies, Indians are more prone to heart ailments. Product like Rice Bran oil with its high oryzanol content improves the HDL/LDL ratio, making it one of the most heart-friendly oil. Naturralle Health Rice Bran Oil is aimed at the health- conscious customer base – not only consumers with medical conditions, but also the health-conscious segment which believes in eating right to prevent ailments.”
He added, “SARL has been into paddy processing for over two decades now. We observed that the customers always struggle to get the same brand for sona masuri rice every time they buy rice as it is available only in bulk packs or sold loose to the end-user. Based on the feedback of our customers, we have introduced the retail packs of Naturralle Sona Masuri Rice we plan to address the need of the customers for good quality rice in a convenient pack size for daily consumption. We will be enhancing our team to ensure wide availability of Naturralle Sona Masuri Rice in a phased manner. “
Shubham Gupta, director, SARL, said, “It is our constant endeavour at SARL to innovate and introduce the products that satisfy the needs of the ever evolving customers and make food taste better. With the addition of Naturralle Health Rice Bran Oil and Naturralle Sona Masuri Rice we are augmenting our portfolio with new products to suit the requirements of our customers. We plan innovative campaigns to reach out to the customers and make them aware about our brands. Our efforts have been recognised and World Consulting & Research Corporation (WCRC) has selected Naturralle as “Asia’s Most Promising Brand” for the second consecutive year. This certification brings to fore Naturralle’s journey as a brand which has shown tremendous growth in the past few years with focussed efforts and innovative marketing strategies that have impacted the customers. We are honoured to receive this award and hope that the new products Naturralle Rice Bran Oil and the retail packs of Naturralle Sona Masuri Rice are liked and accepted by our customers.”
