Jubilee is an early season asparagus variety which was launched as a Tesco exclusive is 2012. Due to the variety's positive reception in previous seasons, Herefordshire asparagus grower Cobrey Farms is doubling the volumes it supplies to Tesco.
Tesco asparagus buyer Bart Vangorp said: "It's fantastic to be able to offer customers an early season variety of asparagus with such a high quality taste profile. Like any new produce variety it has taken a few years to get a name for itself but last year, thanks largely to word of mouth from food lovers, its popularity really took off."
In 2009, Tesco's asparagus team asked Cobrey if they could find an early season variety that tasted as good as anything produced in mid-season, then worked together to develop the Jubilee variety.
Cobrey Farms partner Chris Chinn said: "The feedback from shoppers was very good so we planted more. It takes about three years to get the full yield and this year we will have more than ever before."
The product is sold in a punnet which protects the asparagus and gives an extra day's shelf life compared with the traditional bundle. It goes on sale on Monday (11 April).
Sainsbury's will also begin selling protected asparagus supplied by Staffordshire's New Farm Produce from this weekend.
