Contrary to popular belief, Americans aren’t just snacking all day long; they still do eat three main meals a day, reports The NPD Group, a global information company. It’s fact that U.S. consumers snack a lot—between meal snacking accounts for about one-third of all eating occasions—but they continue to view the day as generally having three main meal occasions that align with breakfast, lunch, and dinner, according to NPD’s daily tracking of eating and snacking behaviors.
U.S. consumers’ adherence to three main meals is primarily culturally-based. Daily societal norms in the United States are typically scheduled around meal times—going to work and school after breakfast, taking a break for lunch, being home by dinner. This conditioning begins at a young age when kids are held the closest to the standard three meals per day by their parents. As individuals get older, they begin skipping meals with a dip in their hectic twenties and then again later in life. Even though more meals are skipped as people age, the average remains just under three meals per day as consumers try to maintain the practice learned as kids.
Although consumers still hold to three main meals a day, there is a shift in what consumers eat at these meals. The number of dishes and ingredients used to prepare main meals continues to decline as more consumers rely on “healthy” portable snack foods to be a part of their breakfast, lunch, and dinners. As the sizes of our meals shrink and people continue to incorporate more traditional “snack” foods into main meal menus, the perception is they are grazing or snacking more. These mini-meals, however, are not adding new or additional occasions to the day and consumers continue to eat three main meals each day.
