US-based frozen dessert manufacturer Nestle Dreyer's has decided to improve the primary ingredients in six of its ice cream brands.
The six ice cream brands that will use improved ingredients include Häagen-Dazs, Skinny Cow, Outshine, Nestle Ice Cream, Dreyer's and Nestle Drumstick.
The initiative is part of a multi-year approach to remake Nestle Dreyer's existing products using simpler ingredients that would help address the changing consumer demand while retaining their original tastes.
The company aims to eliminate the use of artificial colours and flavours, GMO ingredients and high-fructose corn syrup.
It also intends to reduce sugar content, include more real fruit and juice, as well as use fresh milk from cows not treated with the rBST bovine growth hormone, which is mainly injected in dairy cattle to increase milk production.
Nestle Dreyer's Ice Cream president Robert Kilmer said: "Nestle Dreyer's Ice Cream understands that consumers want to know what's in their food, where those ingredients come from and how the food products they purchase are made.
"We are the industry leader when it comes to innovation and, as consumer demand centres on transparency and choice, we are responding with new ways to make ice cream even better.
"Using simpler ingredients that our consumers can recognise, and removing those that don't belong, is a natural next step for our brands."
Nestle also has decided to shift to 100% cage-free eggs in the entire range of its US food products within the next five years.
The company started launching its newly updated products in the market this year.
