Whitey Basson, CEO, of Shoprite has warned against pushing through unnecessary price increases fuelled by recent media reports concerning spiralling costs.
Shoprite says it will act strongly in the interests of consumers and not tolerate food-price increases that are not based on fundamentals. The group said in a statement that while the drought and the weak rand have pushed up food inflation, there are signs that upward pressure on food prices could be starting to ease.
