“It’s the region where the chile is grown,” according to Scott Adams of Adams Produce, Inc. “We have soil that supports the chile. The water also helps,” says Adams. Southern New Mexico receives less than 6 inches of rain per year, which gives the chile sufficient moisture to grow. Each one of these factors affects, not only how the chile grows, but how its hot taste develops.
“People who have tasted chile grown here in Hatch just like its taste better than other chiles,” shared Adams. “They tell us they can tell the difference right away, and that chile grown in other states just doesn’t measure up.”
“Oh, yeah, I can taste the difference, myself,” related Adams. “It just tastes a whole lot better.” It’s for this reason that Hatch-certified chile is becoming so popular all around the country. People who are used to eating green and red chile know they will have a good taste experience when their meal features chiles grown in the Hatch Valley. Even those who haven’t had chile before decide they want to continue eating chiles grown in Hatch, New Mexico.
