In Latin America, the demand for fruit powders is growing due to their supposed health benefits, the fact that they are pocket-friendly and easy-to-use and have a longer shelf life and a concentrated flavour.
These were the findings of Ken Research’s latest publication, titled Fruit Powders Consumption Volume and Growth Forecast to 2021-Latin America.
It aims at providing a detailed analysis of the fruit powder market of Latin America. The report includes top-level fruit powder consumption actual data for 2010-2014, provisional data for 2015, and forecasts are provided for 2016-2021 across 17 individual countries.
Factors influencing the demand for fruit powders
People are using such powders to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal replacement fruit powders, nutrient-rich fruit powders and low-carb powders have been launched in the market and have gained immense popularity.
Fruit drinks made using fruit powders are pocket-friendly. Moreover, as in many other economies, industrial products are cheaper than agricultural products in Latin America. Because of the slowdown in the Latin American economies, the demand for fruit powders is soaring, since they are far less expensive than fresh fruits.
Fruit powders are either edible, artificially flavoured powders, or powdered forms of fruits and vegetables obtained after dehydration, which is generally sold together with water.
Banana powder, mango powder, tomato powder, strawberry powder and numerous other varieties of fruit powders are sold in the Latin American market.