According to market research firm, Packaged Facts, in their brand new report - Frozen Foods in the U.S.: Hot Meals, Sides, and Snacks, 6th Edition - frozen vegetables are used in three out of four U.S. households, and 60% use frozen potatoes.
Packaged Facts estimates that frozen food products in the collective categories of dinners/entrées, pizza, side dishes, and appetizers/snacks had overall sales of $22 billion in 2016, almost identical to the sales total four years prior.
While convenience may be thought of as the driving factor in purchase of frozen foods, quality and healthfulness are of paramount importance, reflecting the recent reformulating and repositioning of leading brands and the growing presence of emerging brands that emphasize these qualities.
This points to frozen food manufacturers' willingness to face the thriving fresh food market head-on by making the necessary formulation and marketing adjustments to remain competitively relevant. In addition, convenience may play a less decisive role than might be expected, as consumers simply assume that this is a feature automatically associated with frozen meal items reports groceryheadquarters.com.