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Current Position:Home » News » Processed Foods » Topic

Preparing tricky fruit and veg to get easier for shoppers

Zoom in font  Zoom out font Published: 2017-03-02  Views: 24
Core Tip: They’re currently some of the trendiest but also trickiest foods to prepare without fuss – pomegranate, beetroot, watermelon and coconut.
They’re currently some of the trendiest but also trickiest foods to prepare without fuss – pomegranate, beetroot, watermelon and coconut.

But now help has arrived from Tesco which has launched the first ever frozen prepared versions that will save shoppers time, hassle and help reduce food waste.

The new products will also help shoppers cut down on food waste in the home by allowing them to use only what they need and keep the rest in the freezer.

All four of these fruit and vegetable items have become popular recently in recipes and health drinks:

Pomegranate seeds in salads and tagines

Coconut in Asian cooking and desserts as a substitute for sugar

Beetroot in salads, smoothies and even cakes and brownies

Watermelon in smoothies and salads

Tesco frozen food buyer Marianne Aitken explained:

“Anyone who’s ever tried getting the seeds out of a pomegranate to add outstanding flavour to a salad or tried breaking open a coconut will know how fiddly it can be.

“Our new frozen range is a delicious and hassle free way to help assemble that eye-catching dish.

“Frozen fruit options are becoming increasingly popular with shoppers, who are looking for simple ways to eat a wide range of fruits, without the preparation time associated with fresh varieties.”

In the last year demand for bags of ready prepared frozen fruit slices at Tesco has risen by 35 per cent.

The arrival of these new frozen fruit and vegetable lines follows the popular launch by Tesco 18 months ago of the UK’s first frozen avocados which are peeled and halved.

Tesco works in partnership with its suppliers to help reduce waste, from farm to fork. These lines contribute to helping reduce food waste in the home, and help towards Tesco's commitment to help halve all UK food waste by 2025.

The UK’s Waste and Resources Reduction Action Programme (WRAP) welcomed the launch of the new frozen lines by Tesco.

WRAP director Dr Richard Swannell said: “We welcome the launch of Tesco’s launch of frozen watermelon, beetroot, coconut and pomegranate. “This could really help consumers reduce edible household food waste as they can simply defrost and use as and when required.”

All of the new frozen products come in easy to use re-sealable packs. The beetroot and coconut are already diced while the watermelon is in chunks and the pomegranate is seeded.
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