"We're passionate about good fresh fruit and we're committed to make sure that no good food goes to waste. We reviewed our operations in producing frozen fruit products and found that there was some fruit that was getting wasted in the process."
"We get a lot of broken fruit pieces on the production line, especially with raspberries. There are also wonky, small, misshapen and slightly damaged fruit. This fruit is still edible; it might just look a little wonky. So we put all this fruit in a mixed frozen berry bag to save the food being wasted. Not only will this help our customers waste less at home, but it helps them eat a little healthier too, as frozen fruit counts towards one of your five-a-day. We're now selling 22,500 packs a week making it our third biggest frozen fruit line."
The Perfectly Imperfect range looks to take out-of-spec or wonky fruit and vegetables and offer them to customers to help prevent food waste on farms and in production. The range includes cucumbers, strawberries, courgettes, pears and many other popular fruits and vegetables. 68 million portions of fruit have been saved from going to waste through our Perfectly Imperfect range.
