Quaker, the oats brand owned by PepsiCo, is moving into the refrigerated section of retail outlets in the US with the launch of Morning Go-Kits and on-the-go breakfast option.
Available in three varieties, each Morning Go-Kit contains 18g of whole grains and includes a mix of breakfast flats, non-fat Greek yogurt and a dried fruit, nut and seed mix.
It will be available throughout the US this autumn with an RRP of US$3.99.
Earlier this decade, PepsiCo partnered with the Theo Muller Group to create a line of yogurts with Quaker granola toppings, which was released under the Muller name. In 2013, the two companies opened a plant in New York state to make the yogurts. Two years later, the partners ended the venture.
Kellogg’s Kashi unveils Kashi by Kids range
Kashi, the plant-based food business owned by Kellogg, has launched Kashi by Kids, an organic food line designed by children for children.
The California-based firm said the debut foods in the range are three organic cereals, each featuring combinations of shapes, flavours and superfood ingredients.
Kashi collaborated with a “group of kids who are passionate about food and the planet, the Kashi Crew”, to create the range.
The cereal flavours are Kashi by Kids Berry Crumble, Kashi by Kids Honey Cinnamon and Kashi by Kids Cocoa Crisp.
Each cereal is non-GMO project verified, features a simple ingredient list and delivers plant-based nutrition – including at least 18g of whole grains, 3g of fibre and 8g of sugar or less per serving.
Jeanne Wilson, associate director of brand marketing at Kashi, said: “The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about.”
Aldi’s innovation push in US
Discount retail giant Aldi has announced a raft of new products set to go on sale at its stores in the US, including moves in plant-based categories.
Among the new products developed for the US market by Aldi, which has more than 1,800 stores in country, are new vegan and vegetarian options for its Earth Grown store brand.
Overall, Aldi said the push will see it increase its fresh-food selection by 40%.
Jason Hart, the CEO of the German retailer’s US arm, said customers Stateside were showing “increasing preferences for fresh items, including organic meats, salad bowls, sliced fruits and gourmet cheeses”.
Aldi wants to have 2,500 stores in the US by 2022.
Hain Celestial adds to Yves Cuisine range
Staying in the US, Hain Celestial is adding to a range of foods marketed under one of its own vegetarian brands, Yves Cuisine.
The manufacturer has added a line of appetiser bites and a line of “gourmet sausages” to a range of foods that already includes burgers, deli slices and breakfast foods.
The bites come in four varieties, including falafel and broccoli. They are sold chilled and are available at retailers including Walmart and Whole Foods at a suggested retail price of $5.49-6.99.
It will be early next year before the new sausages hit the market. Hain Celestial has developed two products – Mediterranean Harissa and Kale & Caramelised Onion. They have an SRP of $5.99.
