Kelly Shenton, Personal Care Business Manager at Cornelius, said: “As brands look to create products that appeal to health and wellness-focussed consumers, personal care and food will become more closely linked than ever, making this an emerging and important trend which manufacturers must take note of now.”
A number of brands are jumping on board the emerging trend of using food waste to create personal care products: 100% Pure, a natural and organic beauty brand from the US’s Silicon Valley, is using fruit dyes to colour its make-up products.
As well as topical beauty products, it is thought that the growing interest on beauty from within, by way of supplements, is also playing a role in the uptake of food ingredients.
Source: cosmeticsbusiness.com
