Available in the top metro cities of India in modern trade and general trade stores currently, consumers can grab their pack for 150g for Rs 99 and a larger pack of 460g at Rs 290.
Based on the success of Kellogg’s Muesli, which has grown by 62 per cent (in value terms) this year (according to Nielsen), the company is confident of the success of Kellogg’s Crunchy Granola as well.
Announcing the launch, Sumit Mathur, director, marketing, Kellogg India, said, “Energy for my family is top of the mind for an Indian homemaker on the breakfast table notwithstanding the rushed mornings.”
“While consumers continue to seek more and more nutrition in the food choices they make, taste remains the primary driver of that food preference. Kellogg’s Granola is that tasty, oven-baked creation carefully crafted to cater to both, taste and nutrition,” he added.
